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Creative Branding with QR Codes

Last updated 5 years ago

Ever heard of quick response (QR) codes?  Here is an example below.

QR codes originally came from Japan and now they have recently launched in the U.S..  The purpose of a QR code is to take information from a transitory** media and put it into a cell phone.  QR codes can be found just about anywhere like a magazine ad, billboard, web page, or even someone's clothing.  A QR code may provide information about a business or even a coupon that can be used at a retail location. 

Check out one of my favorite QR codes:

Pretty creative, huh?  It is a big difference from the basic QR code design above, huh?  It was designed by Patrick Donnelly, a QR code designer and expert.  And read this: In June 2011, 14 million consumers with mobile phones scanned QR codes, mostly from newspapers, magazines, and product packaging (Marriott).  NeoMedia's research shows that QR codes that offer entry to a discount or coupon or that allow the consumer to learn more about a particular product/service are the most accepted.

QR codes bring personality to your brand and get consumers talking about you because QR codes make people curious. 

Had you heard of QR codes before reading this blog post?  Do you think QR codes could help promote your brand?  If so, how would you design your QR code for your business? 

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

Want to see more unique QR codes?  Go to http://mashable.com/2011/07/23/creative-qr-codes/

QR Code Marketing: 5 Tips for a Successful Campaign: http://mashable.com/2011/08/19/qr-code-tips/?WT.mc_id=obnetwork

What Is A QR Code And Why Do You Need One?:

http://searchengineland.com/what-is-a-qr-code-and-why-do-you-need-one-27588

 

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