Are you currently running your own search engine advertising campaign? If so, do you use tools to assist you? Take a look at these three AdWords tools to gain further insight for your pay-per-click advertising campaign.
1) Microsoft Advertising Intelligence
Positives: You can obtain a range of competitive metrics about your market with your keyword list. For example, you can see the average click through rate (CTR) for each keyword on Bing, which will help lower your overall costs. Additionally, you can get keyword suggestions by looking at what your competitors are bidding on or obtain the precise search traffic of a keyword by day.
Negatives: Only Windows users can use this tool since it is an Excel add-on.
2) Tenscores Manual Bid Optimizer
Positives: This tool will show you what you need to bid for highest profitability and its methodology was created by Hal Varian, Google's Chief Economist.
Negatives: You have to use this tool with the Adwords bid simulator, which is not entirely accurate. The methodology can be tricky as well.
3) Jumbo Keyword Editor
Positives: Jumbo is a great tool for editing your keyword list. It has a very simple interface, too.
Negatives: According to Chris Thunder, he had wanted to turn his keywords into modified broad matches, but he could not find a way to do it in Jumbo as he expected.
Do you plan to use these tools for your pay-per-click advertising campaign? Why or why not? Remember, we can help with your pay-per-click advertising, too!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Read Chris Thunder’s complete article at http://www.searchenginejournal.com/3-great-adwords-tools-you%E2%80%99ve-probably-never-heard-of/31830/