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The Rising Adoption of Social Media Marketing

Last updated 7 years ago

Local business owners are always looking for diverse ways to promote their business and acquire more customers.  From an April 2011 study, Pitney Bowes found that U.S. SMBs (small and medium sized businesses) choose social media marketing because it is cost-effective (54%) and easy to use (53%).

Here are some additional findings from Pitney Bowes:

One BIG take-away from the study: 30% of SMBs are starting to implement social media marketing because of their competitors (eMarketer).

Which marketing tactic was most widely adopted within the past year?  You guessed it.  Social media marketing.  And which social media site do business owners use the most?  According to Constant Contact in April 2011, Facebook was listed as the most widely used site.  It was rated the most effective as well.

Feeling convinced about implementing a social media strategy for your business, but also wondering how you are going to actually do it?  ReachLocal’s ReachCast web presence optimization service can help.  Web presence optimization means implementing strategies so your business is found all over the Internet; after all, consumers are finding you just about anywhere, right?  With ReachCast, we manage your entire web presence so you can get back to your business.  Learn more at   Has your business joined the social media marketing revolution?  Do these recent findings change your perspective?  How so?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

For the full article from eMarketer, go to


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