By now, many of you have heard the latest buzz word: Google+. Google+ was launched on June 28th, 2011 and it represents Google's social network and rival to Facebook. Google+ is a combination of various social media features including Stream, Sparks, Hangouts, Huddle, Circles, and Photos. So why did Google choose the name, Google+ anyway? Vic Gundotra, Google’s Senior Vice President of Social, says that Google+ is "to be an extension of Google itself" (Parr).
What has caused Google+ to achieve widespread adoption among Internet users? I like this quote from a particular Google+ user:
“It’s the combination of being able to share based on (hopefully!) mutual interests with the ability to get exposure to interesting people and ideas. The relationship doesn’t really have to be two way, but it doesn’t all have to be public.” -Holly Henry
What about Google+ for local businesses? Will businesses be able to have their own Google+ place like a Facebook page? Christian Oestlien, Product Manager on Google+, discusses the Google+ plan for businesses below.
Word of advice: Hold off on creating your company's Google+ profile page until Google releases the platform for businesses. I will let you know when it releases of course!
What is next for Google+ besides the platform for businesses? Google expects to launch additional features such as Games and Questions. The Questions feature will enable users to poll their circles and the Games feature will probably resemble products from Zynga (the creator of FarmVille) since Google recently invested $100+ million into the company.
Are you a Google+ user? If so, what are your thoughts on it? Are you anticipating the Google+ platform launch for businesses? Right now it is by invitation only. If you want an invitiation, shoot me a message and let me know the email address attached to your Google account. Please share your thoughts below!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Check out the regularly updated Google+ guide here: http://mashable.com/2011/07/16/google-plus-guide/