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Upper Managements Current Perspective On Social Media Marketing

Last updated 7 years ago

Many local businesses are now recognizing the importance of social media marketing.  It is estimated that 80% of companies with at least 100 employees will implement social media marketing this year (eMarketer).  U.S. executives (78%) consider a social media business strategy somewhat or very important to the future success of their company; this finding came from a study by Jive Software and Penn, Schoen & Berland.

Although upper management realizes the significance of social media marketing, few actually think it is a top priority.  According to a study by Forbes Insights and Coremetrics, just 11% of U.S. and U.K. executives from large firms listed social media strategy as a top priority in 2011. 

Perhaps the problem lies in not knowing how to create and execute a successful social media marketing plan.  Social media is a newer concept for local businesses today; the majority of companies, especially small to mid size firms are focusing on acquiring and retaining customers.  Businesses may create a Facebook page or Twitter page, but do not have the necessary time to continually update these pages with new content, which will not increase web traffic.

When companies choose not to focus on social media marketing, they allow their competitors to constantly interact with potential customers and current customers.  After all, consumers are spending plenty of time socializing online; is your company part of their conversation??

Not convinced about social media marketing for your business?  Check out this video.

Is social media marketing a top priority for your company?  Why or why not? 

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

For additional facts on social media marketing, visit

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