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Tips for Online Video Advertising Success

Last updated 7 years ago

Are you thinking of investing in an online video but do not know where to start?  Here are a few important tips to get you started...

1) Yahoo! research findings show that pre-, mid- and post-roll ads are best for brand recall; 53% of respondents recalled seeing these ads in a particular study by Yahoo! (eMarketer).  Furthermore, with pre-, mid- and post-roll ads, consumers typically remember the brand or product being advertised.

What are pre-, mid- and post-roll ads?  Here are the definitions.

Pre-roll ads are ads that appear before a video starts, mid-roll ads appear in the middle of a video, and post roll ads appear at the end of a video.

2) Seeing an ad incessantly will improve brand recall (in other words, if you keep putting the message in front of your potential customers, they will not forget you)

3) When in doubt, start with pre-roll ads.  Why?  According to Break Media, pre-roll ads are the most recalled ad type. 

4) It might not be a bad idea to use expandable video banners and pop-up video ads because consumers are more likely to take action after viewing these ad types.

Has your company created an online video before?  If so, how has your website traffic changed since you launched the video?  For the newer advertiser, do you plan on producing an online video with the help of these tips?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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