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Should You Bid On Your Competitors Name

Last updated 7 years ago

Pay-per-click (PPC) campaigns, as you may know, make up the largest percentage of online advertising worldwide.  You may also know that you are not the only local company advertising on the Internet.  Can you guess which specific keywords your competitors might be bidding on?  The answer is your brand name.  Yes; this is legal.  Your competitors choose to bid on your brand name because they want to stay in front of the target market you are both trying to reach.  Why not? Take a look below.  Here a few competitors that are bidding on   "reachlocal." 

Remember that movie, "Two Can Play That Game?"  ReachLocal bids on Yodle's name as well.  Check it out.

So the question remains: should you bid on your competitor's name?  Sure you can, but be careful.  Of course you want to beat your competition, but do not lose focus on your own brand first and foremost.  You do not want to get caught up in the hype.  Remember, your Internet presence is not reflected just by your PPC campaign; consumers are finding out about your business all over the web, especially through social networking sites like Facebook, Twitter, and now Google+. 

Do you often see your competitors bidding on your company’s name?  If so, how many competitors?  Are you planning to bid on your competitor’s name, too?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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