Countries all over the world are recognizing the reality that consumers are becoming more digitized, in other words, spending a lot of time online, whether it is looking for a new doctor, chatting with a friend, or browsing for a local restaurant. This year alone, online advertising is expected to grow $80.1 billion. Ever wondered what the global share for online advertising looks like? How does the U.S. compare to other regions?
To date, the U.S. holds the top position for online ad spending. For 2011, the U.S. will make up 39.1% of the market. What regions come right behind the U.S.? eMarketer reveals that Asia-Pacific is one of the fastest growing regions; online ad spending in Asia-Pacific will more than double, from $16.4 billion in 2010 to $34.6 billion in 2015. China will practically triple its spending during that period, from $3.7 billion to $11.3 billion.
Which other region is expected to invest heavily in online advertising? Western and Eastern Europe. These statistics make sense, given the current economies of the countries in each region. Only time will tell what will happen next in the world of online advertising though. Stay tuned!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
For more information, view eMarketer’s full article here: http://www.emarketer.com/Article.aspx?R=1008441