Next to Facebook, Twitter has become a legendary social media site to be reckoned with. What makes Twitter stand out for Baltimore business owners ? It is a fast and easy way to receive news from friends, family, and various brands. It is also a tool that allows people to share their thoughts to their inner circle, or in Twitter terms, their followers, but research shows Twitter can be more powerful then you think for your Baltimore business. Read on for more…
According to research findings from InboxQ, "eight in 10 Twitter users surveyed worldwide said they thought the answers businesses posted on Twitter were at least as trustworthy as those from regular people, and about six in 10 said they wanted businesses to respond to them on the microblogging service" (eMarketer).
However, research from InboxQ also indicates that the majority of businesses do not respond to their followers on Twitter. By not engaging with their Twitter followers, what are businesses missing out on? Deeper relationships. Think of it this way: when a business regularly interacts with you offline (ex: at the actual store), are you likely to become more loyal to that company? Are you more likely to purchase from them? Research shows this tendency applies online too. Respondents from the InboxQ study (around 60%) reported that they would almost certainly follow a brand that answered them and 64% of respondents would probably buy from that brand as well.
Want to build loyalty for your brand? How about more sales? Word of advice: create a Twitter account for your business.
Does your company have a Twitter account? If so, do you actively engage with your followers? How often? How do these findings affect your social media marketing plan moving forward?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Want more Twitter insight? Check out eMarketer’s article at http://www.emarketer.com/Article.aspx?R=1008440