Besides being famous for its ability to create a personal profile, post status updates, upload photos, and chat with friends and family, what else is Facebook considered number one for? Think about it--how does Facebook generate revenue? Advertising, particularly online display advertising. eMarketer estimates that revenues from Facebook advertising will reach $2.19 billion this year.
Why is Facebook advertising so popular? Let's take a look at the current stats. Facebook has 600 million+ monthly active users, and when these users do sign into their Facebook accounts, they spend a lot of time on the site. They spend time chatting with their friends and updating their profiles, for example. What does this mean for advertisers? They are willing to pay more to get in front of these Facebook users.
As you may already know, Google is not a friend of Facebook. They each compete heavily to attain additional advertisers and keep consumers on their sites. Seeing that Facebook is continuing to gain further share of the display market, Google will leverage its success in search to drive its display revenue. David Hallerman, eMarketer principal analyst, indicates that online display advertising for Google will come from "large advertisers who are already Google customers, the range of SMBs who have relied on search for years but are looking to expand their reach, and brand marketers looking to YouTube to widen their video advertising reach" (eMarketer).
Thinking of a way to put your message in front of various consumers online? Consider online display advertising with Facebook-- the social media giant, but let's not forget Google either.
Have you used any of the top five display ad-selling firms to advertise? If so, would you do online display advertising again? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Want more statistics? You can read the complete article at http://www.emarketer.com/Article.aspx?R=1008449
According to eMarketer, Yahoo presently ranks second in terms of online display advertising and Google ranks third.