Ever wonder how much businesses are investing in online ads? eMarketer estimates that by 2015, the total online ad spending will come close to $50 billion. $50 billion is a lot of money! What is currently driving such an increase? The three major factors supporting this growth include search (ex: buying ads on Google), banner ads, and video. How come video advertising is at the top of the chart compared to email? Video significantly captures our interest (think T.V.) and we are more likely to remember a video clip compared to an email. David Hallerman, eMarketer principal analyst, states that "video advertising continues to attract new ad spending from brands because it generates greater audience attention than other digital ad formats" (eMarketer).
For the Baltimore pay per click advertiser, which sites are most imperative for ad placement? Consider the five leaders in ad selling: Google, Yahoo!, Microsoft, AOL, and Facebook.
Since the majority of Baltimore consumers are ditching their newspapers and yellow pages to search, surf, and socialize online, the true differentiator in today's market will be to have the most recognized presence online. To develop your total web presence, the Baltimore pay per click advertiser should continue to invest in search ads but also online display advertising, whether it is placing a banner ad on Facebook or a popular website like Forbes.com. To be ultimately successful in this competitive environment, a Baltimore advertiser should be using pay per click and online display advertising.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
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