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Social Media Marketing: What's In It For You

Last updated 7 years ago

These days, all we hear about is social media marketing.  What are the benefits of implementing social media into your marketing plan?  What does social media marketing look like for Baltimore area SMB's?

So many questions, yet with easy answers.  Social media marketing can offer Baltimore business owners so much at a low cost.  The key benefits include:

1) Communicating with current and prospective customers

2) Building and developing your brand further

3) Acquiring new customers

4) Increasing sales

5) Driving online word of mouth

Not convinced yet?  Well, consider this: according to a recent survey conducted by Deluxe Corporation, 83% of the small businesses responded that they were going to use social media channels this year.

So in the meantime, while you could be engaging with potential clients on Twitter and Facebook, they will be interacting with your competitor down the street.  Now who wants that?

Within the same study by Deluxe Corporation, "the No. 1 area of marketing small businesses said they needed the most help with was acquiring new customers.  This problem was cited nearly four times as often as the second-place choice, “getting found on the internet" (eMarketer). 

Although it may be understood now what social media marketing can do for your Baltimore business, there are obvious time constraints involved, which is why ReachLocal offers an award winning product called ReachCast.  ReachCast helps manage your whole online presence, with particular focus on social media marketing and reputation management (so you can get back to your business).

Will you be implementing social media for your business this year?  If so, how?  If you have already implemented it, have you acquired new customers yet?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

For additional statistics from eMarketer, go to:


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