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Being Unique Makes You Stand Out, Literally

Last updated 7 years ago

Ever wonder why your website is not ranked high on the search engines like Google, Yahoo, and Bing?  How does a website get ranked?  Although we do not know the complete formula for a website’s ranking, we do know some aspects that play a part in the game.  For instance, having fresh and unique content affects your page rank.  Why?  Because search engines want to provide the best experience for consumers—if they show you websites that are not updated, well how is this good for you?  You are not learning anything, but rather seeing the same material over and over again.  It is like a song that is played on repeat—it gets old. 

So how do you make sure your content stays new and distinctive?  Here are five tips below.

1)    Smooth sailing Providing an easy navigation system will most likely keep a consumer on your website.  If you are posting blog posts, for example, keep each blog post on a separate page instead of multiple pages.  Include a full blog post index so consumers can simply choose a topic of interest.

2)    Relevancy – Never forget: unlike email, your website text may get read at any time of the day.  Consumers may read something on your website many days after a specific event has passed.  Keep your text applicable to your audience, or they may click to your competitor’s website instead.

3)    No favoritism – Remember, anyone can find your website through a search engine or maybe even a social networking site like Facebook.  Unless you are running a contest or giveaway, the text on your site should speak to everyone and anyone.

4)    Variety is the spice of life – Who said your website just had to have text?  To keep people occupied, you have to think outside the box, so include pictures, video, and audio—actions speak louder than words.

5)    Be a trustworthy friend, not a salesperson – If you kept seeing “buy today!” all over a company’s website, what are you likely to do?  Leave.  Naturally, people like to learn something new—it makes them feel smarter and well valued.  Rather than being the salesperson, be the friend.  Hey, people buy from their friends, right?

Here’s a new formula for your online marketing strategy:

Brand new creative content = more engaged consumers + higher page ranking = increased revenues and profit!

How often do you update your website content?  How do you keep your website exciting?  Feel free to share any comments! 

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

For the full article written by Hal Licino, go to


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