Did you know there has been a significant shift toward online display advertising in the Baltimore and Washington DC area? eMarketer predicts that advertisers will spend $12.33 billion this year on display advertising with the majority of the spending deriving from banner ads. With so much inventory from suppliers such as ad exchanges, ad networks, and publishers to choose between, it can be difficult to know which provider to use. To select the best source, you need to focus on what your objectives are -- will the ad serve to engage your prospects? Or will you use an ad to create overall awareness of your brand? For instance, "premium inventory sources that work well for brand-based objectives might not work as well for direct-response advertisers looking to retarget site visitors" (eMarketer).
What makes Baltimore online display advertising effective? Consumers today are spending over half of their time online browsing news, entertainment, and lifestyle sites. Placing an ad on a site like cnn.com enables you to reach a massive audience, for example. As consumers repeatedly see your ad overtime, there is a higher probability that they will explore your business further.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Do banner ads catch your attention online? Does your business currently utilize display advertising? Why or why not?
Check out eMarketer for more information at http://www.emarketer.com/Article.aspx?R=1008490