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Google Strikes Again with Google Offers

Last updated 5 years ago

Did you know that Google offered to buy Groupon for $6 billion dollars?  Did you know that Groupon turned Google down?  Who turns down Google, you say?  Read on..

Soon after, “Google made no secret of the fact that it would be aggressively pursuing this market.  Google’s Marissa Mayer pointed out that they already had some Groupon-like products, but that did not include a Groupon clone, per se.  That is until word came out about Google Offers in early February, when Mashable obtained an official fact sheet about the product” (Crum).  Currently, Google Offers serves the following cities: Portland, New York City, Oakland, and San Francisco.  Check out the video below featuring various businesses that use Google Offers.

So how will Google Offers stack up against its major competitors, LivingSocial and Groupon?  You can be the judge for now, but let's look at some of the apparent reasons why Google could potentially lead this market:

1) Google is one of the most widely used search engines, which means they can easily reach a massive amount of consumers.

2) Google Places Page - Perhaps this growing feature of Google will directly link to Google Offers, so consumers will have a full picture of a business before they decide to purchase a deal online.  What does this result in? A better customer experience.

3) We cannot forget about Google's emerging invention, the Google+ project.  It is Google's path toward a social media presence.  Could this be intertwined with Google Offers?  You bet.  To learn more about the Google +1 project, check out http://www.google.com/+/learnmore/

Yes, as the local business owner, you have several options when it comes to placing a deal online.  Conceivably, this could be a great thing.  Why you ask?  Because these deal offering firms will be competing for your business, so they will most likely offer you a nice deal too, which benefits your bottom line.

What do you think about Google Offers?  Will Google become number one in this space?  Have you ever offered a deal online?  Was it effective? Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

Still want more?  You can read Chris Crum’s whole article at http://www.webpronews.com/google-offers-groupon-2011-04 and feel free to explore Google Offers at http://www.google.com/offers/business/

 

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