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To Be or Not To Be: Google's Latest Innovation, "Me on the Web"

Last updated 7 years ago

Let's face it: just about anyone with an internet connection can post online, whether it be a comment, photo, or event they just attended. Do I have any privacy online these days?  What if I do not want to always identity myself?  How can we better manage our online reputation?  Well as of June 2011, Google released their newest feature, "Me on the Web."  This new feature allows users to manage their online identity and reputation.  The different identity options include:

Unidentified - When you do not want your online activity tied to you (ex: researching a particular disease online)

Pseudonymous - When you want a consistent identity but not tied to you offline (ex: looking for legal advice)

Identified - When you want to reveal yourself fully online (ex: responding to an industry blog)

It is very simple to see which identity option you are signed into on Google; all you have to do is look to the upper right hand corner of the Google page.

"Me on the web" also offers additional features:

1) Setting up your Google Alerts

2) Suggesting search terms you possibly want to monitor

3) Links to more information about online reputation regarding third parties

It is important to be mindful of your online reputation, whether individually or as a business.  In terms of businesses, it affects whether potential customers want to do business with you, if at all.  Nevertheless, Google is continuing to stand out among its competitors as providing a more unique experience for the online user.  Let's see what Google has in store for us all next.

What do you think about Google’s latest tool?  Have you ever googled your name or business?  What was said?  Feel free to share your thoughts below!

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.


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