The Google versus Facebook battle continues, as one can expect. This time, Google has launched back at Facebook's Like button with their very own +1 button. See Google's official +1 button video here:
Quite interesting, huh? Now I know you're asking yourself, so why use the +1 button? What benefits can it bring to my business? There are many benefits. Let's review below.
1) This is important, if not most important. The +1 button willl influence your site's page rank (if and when your site appears on search engines). What does this mean for your business? Add the +1 button to your site. You can find instructions here: www.google.com/webmasters/+1button
2) Another key point: more quality traffic to your site. Why? I'm more likely to trust my friend, family member, or colleague when they like or recommend something. Considering that most people already say "just google it," next you will hear, "I just +1ed it for you on Google."
3) Customizable - You have the ability to customize the +1 button to fit your needs. First of all, you can change the size and style of the button. Second, you can make the button more technical; multiple buttons can be setup on one webpage that all +1 different URLs. For the technical information, go to http://code.google.com/apis/+1button/
4) Improved loading speed - According to Google, if you place the <script> tag at the bottom of the document, right before the body close tag, your webpage will load faster, which is another aspect that Google reviews when page ranking.
5) Enhanced advertising - Google also explains that by adding +1 buttons to your webpages, your online ads will gain more attention. When you add the +1 button, there is a chance that users will want to engage with it, which may mean increased traffic to your site and more prospective customers.
6) Last but not least, Google will eventually launch analytics for the button, so you can view information on geography, demographics, content, and search impact.
The final question remains: What’s next for Google? We will just have to wait and see.
Had you heard of the Google +1 button before? Do you plan on adding the +1 button to your site? Why or why not? Is there anything you could +1 right now?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.