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    Switch Now and Receive A Free Month Of Google AdWords/Pay Per Click Advertising

    Last updated 3 years ago

    NOTE: YOU ARE ABOUT TO READ A BLATANT OFFER!

    Do you know what is better than getting one of those free $100 Google AdWords gift cards in the mail?

    Answer: Having your first month of pay per click advertising paid for by us just for switching service providers.

    Lets face it, managing paid search, AdWords, PPC, pay per click advertising, or whatever you or the company you hired is calling it these days, is no easy task.  It requires a lot of work to setup properly, a great deal of expertise and someone to break down the results to make sense of it all.  If managed wrong, it will drain your bank account or credit card like Paris Hilton on a shopping binge.  But if managed right, it can and will create a revenue stream of new clients month after month for years to come.

    Interested in learning more about the Free Month Promotion?  Call me at 877-655-3438 to schedule a consultation to find out if this form of online media is right for your business goals and whether we possibly could be a right fit for your company moving forward.

    The Not So FINE Print:  This promotion ends May 17th, 2013. In addition to the free month of PPC, all setup fees will also be waived during this promotion.

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    Mobile Marketing Is Now

    Last updated 3 years ago

    In today’s Internet landscape, the mobile section is quickly surpassing all other means of advertising online. For business owners and entrepreneurs, who are looking for high impact methods that will allow them to get eyes on their ads and ultimately increase their sales, they cannot ignore the benefits and the impact of mobile marketing. While this is still a new format for advertisers, today we have a fantastic opportunity for individuals to establish a foothold in this ever-growing market segment. Today we see a number of various advertising groups who are specifically targeting mobile users through a variety of marketing methods. From text messages to QR codes, individuals now have the option to target mobile users through applications and mobile versions of websites.

    The goal for any Internet business is to ultimately connect with its customers and increase its revenue by building brand awareness. In mobile marketing, today almost 90% of cell phone users utilize text messaging as a means of communication.  The adoption rate of smart phones across the globe has seen a parabolic increase in just a short period of time. It is abundantly clear from the statistics that this communication platform combined with mobile marketing should be an integral part of any marketing strategy that is to effectively communicate with new and existing customers. Many brick-and-mortar businesses are now realizing the value of having a mobile optimized website to allow their customers to quickly and easily find information related to various products and services available. Not only will this have a positive impact and allow for greater engagement through the customer, but the social media aspect of the communication opportunity is always available. Typically mobile users have at least two social media accounts on various different networks and they typically utilize these communication platforms when out and about.

    It is extremely important for any marketer looking to further extend their mobile marketing strategy or any business owner who is completely unsure as to where to begin to understand that there are a whole host of options available for every category of business. While it is still important to evaluate each of these components and measure them to determine what the most advantageous strategy will be for you and your business. Remember, your goal should be to enjoy a maximum return on your investment into mobile marketing. As these platforms and handheld devices continue to develop and incorporate new technology, will continue to see a widespread proliferation of useful applications and an extension of mobile marketing platforms. Nowadays it is no longer just a simple text and e-mail marketing as QR codes and third-party applications offering loyalty programs and perks player role in the marketplace. Now is a great time to be a marketer as there are a number of fantastic opportunities available to get your brand message out there. However, the challenge will present itself in determining what method is most appropriate for you and your specific needs. The mobile marketplace will continue to grow and it is a market segment that can no longer be ignored by any business entity.

    Is your website mobile friendly?  Are you already marketing to consumers or business owners via mobile devices?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,400,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009167

    Targeting The Rich Through Affluent Marketing

    Last updated 3 years ago

    An area of the consumer economy in which we will continue to see an increase in growth is that of the higher end or affluent market. This market segment has been less affected by the recent economic downturn and has even seen an increase in spending in certain product categories. This specific market segment can deliver valuable information to businesses and marketers who are seeking to penetrate its ranks and effectively engage with potential customers in this upscale demographic. The advertising mechanisms that were heavily emphasized in the past may continue to see change as the numbers of individuals who fall into this category tend to respond better to more technologically emphasized channels. For example, a decade ago the affluent market was not exposed to any form of social media marketing or the high level of Internet marketing that we see being utilized today. The aim of Affluent marketing is to assist companies and brands in reaching this niche area of high-end luxury goods and services. Affluent marketing is a strategy that can take on many different approaches however, its foundation is the analysis and understanding of how and what these individuals spend their money on.

    As global markets and developing economies continue to fluctuate, this segment of the economy will continue to grow as many emerging and developing economies such as China and Brazil increase their affluent membership demographics. Many of the goods and services thought to be higher-end luxury emanate from Western culture and hence it is important for marketers in the United States to understand the importance of affluent marketing when trying to reach that specific niche clientele. Research studies conducted in the United States have determined that the affluent marketplace is merely comprised of individuals who are careful spenders and aggressive savers. There is also data the supports the alternative. This research aside, we continue to see many luxury and high end brands being more increasingly sought after year-over-year.

    Surprisingly enough, the luxury market or higher end good market and the affluent market differ in several key areas. The general understanding of these two market segments is that they equate to one another. This is not necessarily the case as luxury lends itself as a term that cannot be explicitly described in financial or marketing terms. To an extent the word luxury is a subjective term that can be manipulated in the eye of the beholder. By definition, affluence is a term that can be defined and quantified more easily. To do so, individuals and marketers can conclude to a certain dollar amount that members of certain income brackets are affluent. For example, households in the United States that earn over $100,000 per year are considered affluent. From an affluent marketing standpoint it is important for marketers to comprehend that this growing demographic is increasingly being filled with Millennials and Gen Y entrepreneurs. As such, the appropriate marketing channels to target these age demographics must be highly specific and fully understood by any organization or company engaging in affluent marketing. The market continues to change and with this change we will continue to see a growth trend in the number of younger more affluent consumers.

    Every business owner wants to target consumers who have money.  So, in a down economy like we just went through, why not invest your marketing funds to promote your goods in services in front of those who have the money to buy?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,400,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.mashable.com/2012/04/07/luxury-brands-millennials/

    Online Reputation Can Kill Your Business If Your Ignore It

    Last updated 3 years ago

    For business owners, the importance of having respectable online reputation is paramount. Regardless of the size of the organization, having a negative online reputation can lead to poor sales and the twisted customer perception of your brand and products. It’s not just about building a positive reputation among your local community; it truly is an effort that has worldwide implications. With the availability of information readily available online, today’s shoppers are now capable of researching and finding even the most obscure information about many different companies. Knowing that you have an established online reputation will give you the peace of mind to conduct business online effectively.

    Typically this process shakes out over time and is separated into three distinct aspects.

    First of all, you need to effectively build a reputation. This can be done through a number of different mechanisms and usually involves quite a bit of reactive and proactive marketing for that matter.

    Once you have effectively started building a reputation, as this is an ongoing process, you then will seek to maintain the current level. 

    Lastly and one of the more unfortunate components of this process is to recover your reputation from any potential threats or negative reviews.

    While the building process may be the most simple of the three, it generally involves employees formulating a positive brand image or delivering a consistent company message across the board. By creating these positive associations in the mind of not only your customers but your B2B clients, you can effectively build a positive reputation over time. It is important to understand that the process behind this will need to be maintained so it has to be something that is done on a regular basis. However, those individuals who do partake in actively managing their online reputation need to be wary of the potential for sounding insincere.

    Never before has the growth of the Internet had such a tremendous impact on a company’s reputation. Traditionally it was built through customer word-of-mouth and positive client interactions. Nowadays, individuals have the opportunity to visit review sites and post their opinion about the service they received or the product itself. A perfect example of the product component is the way in which Amazon reviews are weighted in people’s purchasing decisions. Generally individuals will base their final decision-making process off of positive or negative reviews of the product.

    Fortunately for organizations looking to get ahead of the curve, there are a number of skilled Internet marketing professionals that will be able to assist you in developing your own plan to manage online reputation. While some of the methods involve monitoring of several social networks, in addition to other review sites of the time. This can in turn become a labor-intensive process so it will be important to make a decision as to whether or not you have the resources to do it on your own.  Remember, building a solid online reputation takes time and effort. Those individuals and organizations that understand this concept and take active steps towards improving will be setting themselves up to have a successful and positive image online.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    Online reputation can make or break your business, what are your concerns about review sites?  Please feel free to share any of your success or online reputation horror stories as well.

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009128

    Vehicle Shoppers Are Going Mobile

    Last updated 3 years ago

    Many automobile dealerships have recognized the fast growing market segment of mobile automotive advertising. Mobile advertising, in and of itself, is an extremely fast-growing marketplace that is presented a fantastic opportunity for anyone who is willing to use the platform for brand development and exposure. In the case of automobiles, typically mobile automotive advertising centers on giving car shoppers the ability to get additional information and ultimately the final dealerships websites. The act of buying a car typically requires a bit of research and often time’s individuals will seek out the dealership as a means of getting an opportunity to look under the hood. Not to mention, test driving a vehicle that is an important decision-making process that will ultimately have to be done prior to buying the car. Many dealerships have found that mobile campaigns have increased the potential to shape customer’s opinion prior to a more directed research process. They’ve been able to effectively create a sales funnel and push them along their research process into automotive brands that they may not have considered buying. They are able to achieve these results by increasing the number of car shopper’s exposure to ads that have a directed call to action or offered the ability to sign up for deals and other communications. In doing so, dealers have seen an increase in conversion rates and ultimately an uptick in the number of individuals visiting their showrooms.

    There is a large contingent of auto dealers who have gotten extremely creative with their mobile automotive advertising and advertising efforts. A number of the tactics utilized in a directed mobile automotive advertising campaign can include one-time offers, special pricing offers and even contests and giveaways for individuals who promised to visit a dealership within a certain amount of time. Many have also sought out social media platforms in an effort to increase engagement and ultimately drive more customers to the physical locations. It is those dealers who have understood the right mix of advertising and the most appropriate networks for their specific message who have been the most successful. Mobile automotive marketing extends far beyond simple text messages and e-mails to your handheld device. Nowadays dealerships are even implementing off-line methods through the use of quick response (QR) codes in an effort to have individuals scan these items to be entered in to drawings and giveaways. These creative promotions have been extremely successful and ultimately result in much more interaction of the more tech savvy crowds. Dealers understand that the marketplace is changing and communication methods are continually turning to mobile devices.

    Research indicates that over 90% of mobile device users that receive text messages will read them.  The conversion numbers are just a staggering in that response to mobile automotive advertising is quickly surpassing 55%. The other beauty of this platform is its ability to be tracked for a number of different metrics. This gives dealerships the opportunity to further refine their advertising and investment as they can now focus on the high-performing areas while turning away from the ones displaying poor performance. In addition to this, these companies now have the ability to get a real-time response gauge to their effectiveness of their promotion while ultimately targeting a younger generation. This allows them to continue to build a customer database of new and potential clients while also having the ability to incorporate them into future campaigns. On the consumer side, never before have we seen such a wide array of information available for vehicles even when the dealerships are closed. This allows for a higher level of convenience and makes the buying decision making process   that much easier. The mobile advertising push will continue to incorporate new and more highly specialized methods as this advertising methodology continues to develop.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    How is your dealership shifting your marketing plan to take advantage of the local vehicle shoppers who are looking via mobile devices at comparisons, online inventory and vehicle reviews?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009092




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